By Sandra j Mungai UP839925

Fast fashion retailers would use Celebrity endorsements and advertising. One of the best examples of this was when Cardi B the famous rapper, personalist and reality star collaborated with Fashion Nova, who’s a fast fashion brand accommodating for women of all body types skinny, curvy, thick. This brand has gotten very famous through Instagram in 2016 when there was a gap in the market for cheap, fashionable clothing suitable for curvier women. Fashion nova then started to get inspired by some of the celebrities for example Kim Kardashian and the would almost duplicate some of the clothing that celebrities would wear and then sell it for an affordable price. This gave everyone the opportunity to wear a lot of the classic looks that celebrities would rock for their own.

Instagram provided a platform that celebrities and fans can use to communicate and share images. Retailers like fashion nova use that to draw a purchase desire to their products and the celebrity would also benefit from it through being able to express their fashion to their fans for an affordable price.

Another famous collaboration was pretty little thing (PLT) and Kourtney Kardashians sister of the famous Kim Kardashian, mother of four and reality star with 74.6M followers on Instagram. Pretty little thing featured her in their nightlife clothing section for women where they displayed some sexy glamorous clubbing slays.

Boohoo men also had and interesting collaboration of their own with famous rapper French Montana for their mens section who also dated one of the Kardashian sisters Khloe Kardashian.

 

• 

• 

• 

• 

• 

• 

• 

• 

By Sandra J Mungai UP839925

A lot of the current fashion trends that everyone is rocking is inspired by the 90’s and 20’s. this goes back to a lot of denim, plaid prints, leather jackets, statement t-shirts are coming back in 2019. A lot of people gravitate to these looks because they are easily achievable, cheap, but still very stylish and depending on what you pair it with on the bottom it being heels or a pair of cute sneakers you can wear most of these looks for multiple occasions.  

A very common way for fast fashion retailers to market their merchandise is through social media social lights. A lot of people look to their social media to get some inspiration so fast fashion brands would put their merch on the social lights and make sure they add a direct link or tag them. Social media has had a big influence on moving fast fashion. Retailers even get some of their inspiration from celebrities and they tend to feature that particular celebrity in their collection and the reaction is always positive because with social media people want to look like the celebrity and maybe even if they have an attractive online lifestyle.  

Another big thing that I am noticing with the current fashion is a lot of the old brands are coming back for example Fila, champion, kappa, and vans have definitely been absolutely everywhere especially the black ones. The black vans are very easy to wear with multiple outfits that’s why a lot of people like to wear them.  

Here are some of the ways you can rock some of the current fashion trends from fashion designers and some models who model from fast fashion retailers.

• 

• 

• 

• 

• 

• 

• 

• 

• 

By Jiahui WANG UP880464

Do you want to keep up with fashion but don’t have time to go shopping because you go to work or go to school? Are you worried that you can’t perfectly match your cloth? Let us try shopping online. Online shopping saves time and money. Thousands of products allow you to find your favourite products without leaving your home.

The popular experience of H&M and other fast fashion brands is that it can update all the products displayed in the store every two weeks, and constantly release new products according to big-name fashion and re-enact according to the new season’s popular elements. Today, these brands have increased online services in order to increase sales and avoid backlogs. At the same time, a lot of unique online services have been added, such as exclusive consulting customer service, recommended matching, product classification, free shipping and return. I recommend you pick it on the official website of H&M if you like simple and inexpensive clothing. Rationalized page layouts and frequent discount promotions are its strengths. You can also see the different colors of the same clothing, model photos and recommend matching items. Every two weeks of update speed can also meet your footsteps in fashion trends. If you like to try a bolder fashion style, ZARA is a good choice. Fashionable clothing is accompanied by low prices, unplanned time-limited promotions, co-branded designs and star models that allow us to get up close and personal with the latest fashion trends. Therefore, the way you use online shopping is perfect for those who want to pursue fashion but don’t have time to go to a physical store.

By Jiahui WANG UP880464

With the development of the Internet and social media, the ability to quickly share and communicate fashion has proliferated. I recommend you pay attention to internet and social media software if you don’t understand fashion and don’t know how to chase fashion trends. Through major social networking sites, we can get different opinions and comments in different places. This has become the most important runway in the fashion industry. It can be said that social media plays an important role in the process of fashion open portals. It allowing designers, brands and audiences to quickly get a chain reaction from the market.

For example, Instagram is a very popular fashion gathering place. Users from all over the world can share their trend of clothing mix on Instagram, while they also express their views on fashion and industry trends. Fast updates are also a hallmark of various social software. Therefore, you could exactly know the latest and most front-end trend. For example, Chiara Ferragni, who is a fashion blogger with 16.18 million fans on Instagram. Her style of wear and fashion taste are very popular with fans. Undoubtedly, she is a person who keeps up with the fast fashion trends and gives us directions. Therefore, we can understand the current fashion trends by observing and modeling her style. And more and more brands will also run their own official social accounts, and cooperate with bloggers. You can find the same style of clothing as the blogger and easily follow the footsteps of fashion.

By Charlie Edwards UP863760

Fast fashion in 2019 has led many people to turn to second hand marketplaces for a more environmentally friendly option. These websites can be daunting to a beginner but with little help you can master the skill of getting a good deal. Depop is a website for second-hand items from a range of genres, if you can’t find an item in retail stores chances are it will be on Depop. It is arguably the best second-hand marketplace because of its simple layout and easy to use payment system. I recommend Depop for anyone looking for good clothes but not necessarily good prices as the majority of Depop sellers know their stuff and go after making profit 90% of the time.

If its good prices you are looking for i advise you go to eBay. This enormous ecommerce site has everything and anything you could think of (good and bad). If you’re willing to scroll for hours to find a piece of clothing for a next to nothing price then eBay is for you. With eBay the filters are your friends as with good filter options an hour of scrolling can be turned to a few clicks. Grailed is the final marketplace I can recommend they sell anything “hype” you can think of from Off-white to supreme but bear in mind they come with big price tags. Chances are you aren’t going to find a thing under £30 on here. If designer clothes are what you’re after then Grailed is the website for you.

By Charlie Edwards UP863760

Over the past couple of year’s men’s fast fashion has massively been on the rise. With shows like Love island and rappers like ASAP rocky and Kanye showing off extravagant outfit’s retailers have been worked off their feet bringing out the latest trends in the menswear fashion world. Currently streetwear is the main inspiration for high street brands as it follows the same aesthetics as all of the greatest rappers and celebrities. Companies are looking at what’s big brands are bringing out and copying it, sometimes almost exact replicas of items. Some of these items are so similar that lawsuits have been put in place. This just shows how heavily influenced retailers are by streetwear.

There are a few streetwear brands in particular that are on the rise that I’m going to talk about quickly. Noah is a streetwear brand that creates high-end style pieces for streetwear prices. They sell clean cut but well-made clothes that will last a life time before they fall apart. Callme917 is the next brand, this brand is based around skateboarding culture with a very edgy look appealing to skaters and posers alike. The 917 is the area code of New York showing its routes are deep in street skating. Lastly I want to mention Braindead they are a creative collective of artists who make art and clothes. They have done massive collaborations with Suicoke and Dover street market and make all round beautiful clothes.