By Sandra j Mungai UP839925
Fast fashion retailers would use Celebrity endorsements and advertising. One of the best examples of this was when Cardi B the famous rapper, personalist and reality star collaborated with Fashion Nova, who’s a fast fashion brand accommodating for women of all body types skinny, curvy, thick. This brand has gotten very famous through Instagram in 2016 when there was a gap in the market for cheap, fashionable clothing suitable for curvier women. Fashion nova then started to get inspired by some of the celebrities for example Kim Kardashian and the would almost duplicate some of the clothing that celebrities would wear and then sell it for an affordable price. This gave everyone the opportunity to wear a lot of the classic looks that celebrities would rock for their own.
Instagram provided a platform that celebrities and fans can use to communicate and share images. Retailers like fashion nova use that to draw a purchase desire to their products and the celebrity would also benefit from it through being able to express their fashion to their fans for an affordable price.
Another famous collaboration was pretty little thing (PLT) and Kourtney Kardashians sister of the famous Kim Kardashian, mother of four and reality star with 74.6M followers on Instagram. Pretty little thing featured her in their nightlife clothing section for women where they displayed some sexy glamorous clubbing slays.
Boohoo men also had and interesting collaboration of their own with famous rapper French Montana for their mens section who also dated one of the Kardashian sisters Khloe Kardashian.
this was the cover picture for Cardi’s collection as you can already see this collection looks highly expensive and classy but its actually very affordable. The collection showed a lot who Cardi is through the colours and themes.
Thse are some of the other styles rapper Cardi b designed with Fashion Nova with 
This is some of the classy office wear from the collection.
Kortney Kardashian in one of her outfits from the PLT collection 
This is also another outfit mum of four styled with PLT 
this pink jumpsuit is classy but sexy from the PLT collection.
Rapper French Montana in his boohoo collaboration for mens fashion 
This is another outfit that was featured in the rappers collaboration with bohoo.
Fast Fashion 